CHEVROLET

The Chevrolet logo, often referred to as the "bowtie," was introduced in 1913. The origins of the bowtie design are somewhat mysterious, with several theories suggesting it was inspired by a wallpaper pattern, a newspaper ad, or even a doodle by co-founder William C. Durant. Regardless of its origins, the bowtie has become an iconic symbol of Chevrolet's commitment to quality and reliabilityty.